Richard Cohen
Owner, Richard Cohen Landscape & Consruction

Richard was born in Trenton, New Jersey on March 26, 1944. In 1952, the family was westward bound, settling in Santa Monica, California, where Richard later attended Santa Monica High School, Santa Monica College and Cal State Northridge, studying pre-med. Deciding that medicine was not for him, Richard went through an apprenticeship program and became a journeyman electrician; a job he held for 10 years.

 

Richard married his lovely wife, Linda, in 1964 and over the course of a few years, welcomed children, Scott and Stephanie, who completed their family.

 

Richard Cohen Landscape and Construction was started in 1976, and the company was incorporated and joined the California Landscape Contractors Association (CLCA) in 1977. The company is located in Lake Forest and currently employs fifty-five employees who work on commercial landscape maintenance and high-end custom residential installation projects throughout Orange County. With Richard at the helm, his company has been a consistent award winner, both on the Chapter and State levels; winning awards every year since 1978. Included in the awards received have been numerous Sweepstakes, President’s Awards and, in 2012, the Jon Alsdorf Memorial Award for the Best Installation in all Residential Categories in the state trophy awards contest.

 

Richard served as CLCA Orange County Chapter President in 1982. Not one to limit himself, Richard also served on CLCA’s State Board for six years, serving as Chairman of CPC for two years and as Vice President for four years. While serving on the State Board, Richard was involved in handling the State Trophy Awards and served as CLCA’s representative to the State Contractor’s License Board. He also worked on several committees, including serving as Chairman of the committee that handled the re-writing of C-27 licensing language. His committee got the license language through for the landscape contractor that other industries are very jealous of today. To add to his accomplishments, Richard was also part of a small group of contractors who met from different CLCA Chapters in Southern California to create a training manual, which was published by John Ewing in both Spanish and English, to quantify what an employee should know in all areas (ie: gardener, lead man, crew leader, supervisor, etc.). This manual served as a way to measure the employee in each category; outlining what they should know, what wage they should be paid, what they need to learn to get to the next category, etc.

 

Over the years, Richard has been awarded CLCA’s Regular Member of the Year (1982) and the highly-esteemed CLCA Allegiance Award (1998).

 

Still active in the Orange County Chapter of CLCA as Vice President of Legislation, Richard currently also serves on the State CLCA’s Legislation Committee and on the Immigration Task Force. Although his work and extra-curricular activities keep him busy, Richard always has time to enjoy his family, including grandchildren Austin and Kayla.

 

Chuck Hoover
President, CH Sales

Chuck Hoover grew up in the small town of Fulton, Missouri. From an early age, he knew that the farm life was not for him and welcomed the opportunity to join the United States Marines as soon as he was able. During his time serving in the active military, he had two tours of duty in Vietnam and received an honorable discharge as a Sergeant.

 

His first job, following his discharge, was with a PVC extrusion company, working as a customer service representative. He quickly recognized that he wanted to try sales next. As soon as the opportunity came about, he accepted a sales position with another company that offered him the same pay, but with the opportunity he wanted.

 

This sales position helped him to continue to be recognized in the industry as a professional salesperson, with opportunities to advance with Rain Bird (District Manager), Champion Sprinklers (National Sales Manager and Irri-Trol (Vice President of Sales). Then with the sale of Irri-Trol, he decided that it was time to open his own independent agency, CH Sales.

 

When he first opened his agency in 1987, Chuck knew that he wanted to try something a little different. So, while in its infancy, Chuck took an opportunity to represent a landscape lighting company. Although offering something different in the beginning, the landscape lighting business became more fragmented over the years, causing his passion to diminish. That is...until the advent of LED, which started a whole new market. This new type of lighting re-invigorated Chuck’s passion.

 

Over the course of his career, Chuck was also able to obtain both a Bachelor’s and Master’s Degree in Business Administration from Pepperdine University.  CH Sales, Inc. is still a family business, with now three generations, representing companies that have a concentration in LED lighting for exterior as well as interior applications. The largest being Kichler Lighting.

 

Chuck currently lives in Oceanside, California with his wife Rose. They recently celebrated their 43rd anniversary and have one son and three grandsons who live in nearby Fallbrook.

H. Clay "Hap" Kellogg
President / CEO , Kellogg Garden Products

H. Clay Kellogg IV, known as Hap, was born in Long Beach, California in 1961. He attended school in Palos Verdes and graduated from Rolling Hills High School in 1979. Hap began working for the family company (Kellogg Supply, Inc.) bagging soil amendments during school breaks when he was a teenager. Following High School, Hap worked for a year on a dairy near Cheyenne Wyoming, attended and graduated from the University of Wyoming and lived the life of a rodeo cowboy riding Bulls in college and professionally. The same year he graduated with a Bachelor of Science Degree in Agricultural Business from the University (1984), he married his wife Kathy.

 

Shortly thereafter, Hap returned to California and re-joined Kellogg Supply as a Sales Representative. In this position, Hap was responsible for selling Kellogg products to independent nurseries, garden centers, home improvement centers and landscaping facilities.

 

In May 1987, Hap was promoted to Vice President of Sales where he created and implemented a marketing plan for the sale of fertilizer and soil amendments, while also managing a sales force of nine people.

 

Just three years later, in 1990, Hap became President of the family company, a position he still holds today. As President, Hap was responsible for leading two divisions of Kellogg Supply: the Marketing Services Division and the Horticultural Division. The Marketing Services Division sells horticultural and food products to approximately 400 supermarkets throughout Arizona and New Mexico; the Horticultural Division, and Kellogg Garden Products, sells soil amendments and fertilizer products to approximately 3,000 retail outlets throughout California, Arizona, Nevada, Washington, Utah, Idaho, Oregon and Hawaii.

 

In 2012, Kellogg divested of the Marketing Services Division and has reinvested those funds in three new businesses: Kellogg Controls, Kellogg Fungicides and Kellogg Organics.

 

Hap is a member of Vistage, the Green Industry Council and has also served on the Board of Directors of the California Association of Nurserymen, Los Angeles Chapter, (1986-1990). He was also a member of the Professional Rodeo Cowboys Association (1981-1992) and a member of the National Intercollegiate Rodeo Association (1980-1984).

 

Today, Hap lives a life that, as much as possible, is centered on God. He prides himself on "being a neighbor that cares" and enjoys church fellowship, evangelism and worship at La Palma Christian Church, where he is an active member and participates in various ministry organizations. He enjoys spending time with his family, wife Kathy of almost 30 years and grown children Cody and Chelsea, and is a fan of the Anaheim Ducks and the Los Angeles Angels of Anaheim. Hap also enjoys leisure time with others. His hobbies include: spear fishing, diving, desert riding, camping, backpacking, skiing and snowmobile touring.

Brad Monroe, M.S. CID
Professor Emeritus, Cuyamaca College

Brad Monroe, Professor Emeritus of Ornamental Horticulture at Cuyamaca College, was born in Modesto, California. He was raised on the family farm in Hughson, outside Modesto, where he gained an appreciation for both the joys and struggles of farming and horticulture. Brad was graduated from Modesto Junior College before transferring to Fresno State where he earned a Bachelor’s Degree in Plant Science, later earning a Master’s Degree in Computers in Education from National University.

 

After college, Brad’s plans were to live outside the central valley for six months before returning to join the family farming business. However, after spending time in San Diego, working for a landscape contractor, he decided to extend his stay. He spent three years in the landscape industry before he accepted a position to establish a horticulture program at Southwestern College in Chula Vista. Brad knew then that he would not be returning to farming because teaching would become his life’s work.

 

In 1980 Brad had another opportunity. This time he got a chance to establish another horticulture program at a newly opening community college in neighboring Rancho San Diego. Brad has called Cuyamaca College his home ever since.

 

The program at Cuyamaca grew from modest beginnings to a robust department with eight different degree programs in specialty areas of horticulture serving more than 300 full and part time students. Brad developed curriculum, degrees and certificates, as well as teaching classes in irrigation, landscape construction, water conservation, plant science, soils and plant materials. During his career, he has written training manuals for Hunter Industries and the Irrigation Association. Receiving a Rice Family Foundation Fellowship in 2004, Brad spent a month in Australia and three months in Western Europe studying landscape plants suitable to Mediterranean gardens.

 

Brad attributes much of the department’s success to his close relationship with industry organizations and their members, along with the support of the department’s faculty and staff. Brad has recruited many industry leaders to teach at Cuyamaca and worked with the industry organizations to support the department’s programs. His work at Cuyamaca has included helping produce more than thirty industry conferences that provided education on xeriscape, turf management, and sustainable landscape practices. He has also offered Cuyamaca’s horticulture field site as the CLCA’s, and now PLANET’s, Landscape Industry Certification test site since the 1980’s. The department’s efforts in establishing the San Diego Xeriscape Council led to the on-campus construction of the 4.5 acre, award-winning Water Conservation Garden.

 

Over the years Brad has been given many accolades, both from the college and industry, including Cuyamaca College President’s Award, Faculty Member of the Year, the San Diego Horticultural Society’s Horticulturist of the Year, California Association of Nurserymen Education Award, the Edwin J. Hunter Conservation Award and the Irrigation Association Person of the Year.

 

Cuyamaca College gave Brad many opportunities, including the opportunity to meet his wife, Dr. Therese Botz, a colleague and chair of the American Sign Language Department. They met, married, and raised their daughter Marta in the Rancho San Diego community where they continue to live. In his retirement Brad enjoys working with the department and industry organizations.

David Pagano
Founder / Owner d.d. Pagano, Inc.

Dave Pagano started his "irrigation career" in the summer of 1957. After starting college in the fall of 1956, following graduation from Anaheim High School, Dave learned quickly that he needed to find a job to help cover living expenses. So, he went to work for the City of Anaheim Parks and Recreation Department as a draftsman working under the City’s Park Development Coordinator, Dick Kamphefner. Anaheim was just starting to design and develop new parks within the City and Mr. Kamphefner told Dave that it would be his responsibility to design the irrigation system for one of the new park sites.

 

After leaving the City in 1961, Dave transitioned to a new job as an irrigation designer for Nees Turf Supply Company, where his designs were provided to customers for free. Providing free irrigation designs was the norm for this time period in the irrigation industry. While at Nees Turf Supply, Dave moved from irrigation designer, to inside sales representative, to outside sales representative and over the course of six years, he worked closely with and for irrigation equipment manufacturers and distributors. Dave also had the opportunity to work with George Moody. George developed one of the first automatic sprinkler controllers

in 1927.

 

In 1967, Dave went to work for Pacific Coast Irrigation, a large irrigation contracting firm. Dave’s experience with Pacific Coast irrigation included three years as head estimator. In addition to estimating, other duties included field supervision, material take-offs, as-built drawings and system layout and staking. Projects included golf course irrigation system installations, Cal-Trans freeway irrigation system installation, large municipal park irrigation system installations as well as a wide variety of miscellaneous irrigation system installations.

 

These life experiences in the irrigation industry provided Dave the opportunity to start a professional irrigation consulting firm with longtime friend and mentor, Paul Kesterson, and in the summer of 1970, the professional irrigation consulting firm of Kesterson/Pagano Associates was formed. In 1974, due to the economy, Paul and Dave split and went their separate ways and Dave went on to establish d.d. Pagano, Inc., Irrigation Consultants.

 

In the early 1970’s, Dave became one of the charter members of the Southern California Chapter of the American Society of Irrigation Consultants (ASIC). He has served as both the local and national president in the past. In 1994, the ASIC elevated Dave to the status of fellow. He is still an active member of ASIC and is the only charter member of the So Cal chapter of ASIC to still practice his profession. Dave was also an appointee to the Orange County Water Conservation Task Force, an advisory group directed by the Board of Supervisors to develop water conservation policy/ordinance for the County of Orange.

 

Dave Pagano has provided professional services for over 40 years in development and research in the field of irrigation. Irrigation design development, product research and testing, water conservation analysis, system analysis and construction methods are only a few of the services that have made Dave Pagano and d.d. Pagano, Inc. Irrigation Consultants a recognized leader in the field of irrigation consulting. This knowledge and experience is reflected in all irrigation designs - designs which are geared to provide the end user with the most efficient, innovative and cost-effective irrigation system possible.

 

Dave and his staff have provided expertise in the field of irrigation design and consultation for a variety of projects with special interest in the design of resorts, residential communities and commercial developments. His office has worked closely with many communities and commercial developers to determine the specific irrigation needs of each development, as well as long term maintenance requirements. This information has been compiled in order to help develop irrigation design and construction criteria compatible with the environmental conditions of various resort/commercial projects. In addition to design and consultation work for resort/commercial projects, his firm has provided design and consultation work for mitigation of plant restoration and wildlife habitat areas. All projects draw upon a variety of irrigation design concepts and methods to meet every need.

 

Over the years, some notable irrigation design projects prepared by d.d. Pagano, Inc., under Dave’s guidance and leadership are, Disney Animal Kingdom, Walt Disney World, Orlando, Florida; Legoland, Carlsbad, California; Disney’s California Adventure, The Disney Resort, Anaheim, California; The Hong Kong Disney Resort, Hong Kong China; PGA West 5,000 unit, 1,400 acre golf community; the 5,000 acre Rancho Santa Margarita community in south Orange County and Shady Canyon (2,000 acres) residential Community in Irvine, California just to name a few. Currently, d.d. Pagano, Inc. is preparing irrigation master planning and irrigation construction documents for the new Shanghai, Disney Resort in Shanghai, China.

Gilbert Resendez
Managing Director, Monrovia Growers

Gilbert Resendez, a long-time craftsman at Monrovia Growers, began his career with the company in 1962. After starting out in the nursery as a pruning craftsman, Gilbert went on to serve Monrovia in various other production capacities over the next 15 years, before moving into a sales position. Once in sales, Gilbert quickly rose through the ranks to become Vice President of Sales and Marketing where he helped build Monrovia’s sales force into what many consider the best trained and most knowledgeable in the industry. From there, Gilbert was again promoted. This time to Executive Vice President, where he spent 10 years before his promotion to Monrovia’s President in 2004. Gilbert served as company President from 2004-2007. Today, Gilbert serves as Monrovia’s Managing Director where he contributes in an advisory role in operations and long-term planning.

 

Throughout his career, Gilbert has helped introduce superior new plants to the industry, several being his own discoveries, with the goal of providing gardeners exceptional plants that will flourish in their gardens. Under Gilbert’s leadership, Monrovia sharpened its focus on working with independent retailers, including supporting Monrovia’s unique branding program consisting of packaging, detailed labeling and other information resources that help gardeners get the best results with their plants. His professional affiliations include membership in the American Nursery and Landscape Association, California Association of Nurseries and Garden Centers, and the Nursery Growers of California.

 

Widely known for his tremendous knowledge and love of plants, his interest in natives led him to become a member of Rancho Santa Ana Botanic Garden in Claremont where he served on their Board of Overseers from 1994-2000. In 2002, he was elected to the Board of Trustees of the Los Angeles Arboretum Foundation and served as President in 2011 and 2012. In 2011, Gilbert was named Horticulturist of the Year by the Southern California Horticulture Society.

 

Gilbert lives in La Verne, California, with his wife, Teresa. They have three children and two granddaughters.

Sue York
Chairman, Ewing Irrigation Products

 

Celebrating more than 50 years of service in the Green Industry, Sue York has maintained a strong industry presence while guiding and growing the Ewing Irrigation Products brand as the nation’s largest family owned and operated distributor of landscape and water management products.

 

Sue served as Ewing Irrigation Products’ Chairman for 40 years, with responsibilities varying from human resources and finance to information technology and executive leadership.  Her intense focus and commitment to keeping Ewing on the cutting edge of computer systems technology helped thrust Ewing into an evolutionary phase of growth and progress as a full-line irrigation supply distributor.

 

She was instrumental in Ewing’s employment of computer systems and software to automate processes in the late 1960s. The company installed its first IBM system in 1972, and later became an IBM beta test site as a multi-branch organization in 1977.  Sue and others developed homegrown software programs that ran on the IBM platform and supported Ewing’s various locations, creating the ability to manage inventory in five states, forecast and plan purchasing more effectively, and start expanding the business at a time when most of Ewing’s competitors were operating manually.

 

By 1989, Sue helped evolve Ewing’s technology systems to support automated inventory analysis for 23 locations, setting the stage for continued expansion, growing to more than 100 locations by 2000.  Sue helped establish Ewing’s web presence in 1996, expanding the company’s online services business in 2006 to provide business tools for contractors to review inventory, place orders, pay bills and more.

 

With Sue’s diligence and commitment to advancing the business, Ewing grew from two locations in 1963 to more than 115 locations in 2002, when sons Douglas W. York and Richard A. York were appointed as President and Executive Vice President, respectively, establishing a third generation of Ewing/York family leadership.

 

Staying on the leading edge of technology, Ewing is the only one in its industry to use wireless RF scanning devices in its warehouses, and the first to use an advanced warehouse management solution with Manhattan Replenishment, capable of handling tens of thousands of SKU’s, hundreds of vendors, nine buyers and seven distribution centers serving nearly 200 branch locations in 21 states.

 

Sue is a Stanford University alumna (Class of ’60), and is an ardent supporter of many academic and community organizations, including the Keogh Health Connection, an organization focused on providing health care resources for women and children.  Sue believes in being active in industry associations, and served as president of the Irrigation Association (IA) in 1998. She also served on the Irrigation Association Education Foundation (now Irrigation Foundation) for several years.

 

Sue was named to the California Landscape Contractor Association’s (CLCA) distinguished list of Honorary Members in 2007 in recognition of her outstanding contributions to the landscape industry.  In 2012, she received the IA’s Industry Achievement Award in recognition of her outstanding contributions to the advancement of the irrigation industry.  Sue remains active in certain aspects of Ewing operations, and helps oversee Landscape Products, a private-label manufacturer of professional grade landscape and irrigation products.

 

She is proud of her achievements as a pioneering woman in the landscape and irrigation industry, and is inspired by the many women working diligently to advance the Green Industry – many of whom have become close personal friends.

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