Mark Pedicone has been in the landscape irrigation industry here in Southern California for over 30 years.
After attending Fullerton College, Mark graduated from Cal Poly Pomona with a BS degree in Ornamental Horticulture. He had a short stint managing a retail nursery Mark entered the landscape irrigation field when he was hired by the Irrometer Company to be their landscape irrigation specialist. In the three years that Mark worked for Irrometer he had a chance to experience many aspects of the landscape irrigation trade in Southern California. He got to work with the leaders in landscape architecture, irrigation design, distribution and with many irrigation manufactures. During this time Mark was one of the original founding members of the Southern California Xeriscape Committee and served on that group for many years.
Shortly there-after Mark was hired away from Irrometer to become the Southern California District Sales Manager for Rain Bird where he managed the largest irrigation market in the country for them. During his time as D.M. for Rain Bird he was awarded their District Manager of the Year award. Mark also served during this time as the President of the Southern California Turfgrass Council, an organization of landscape professionals involved in the turfgrass industry here in Southern California.
After serving for over 5 years in this capacity he went on to become their commercial product manager in charge of development of all turf commercial products. He worked on such products as Maxicom, PE valves, Backflow, RainCad and IDA, 1800’s and VAN nozzles just to name a few. After serving as product manager for 6 years Mark left Rain Bird and worked as a Water Conservation Specialist working with numerous HOA’s and Property Management groups in Southern California helping them to develop water conservation plans and irrigation retrofit programs.
Mark then went to work for Hydro-Scape Products where he started their Hydro-Safe/Specification division. He was directly responsible for the sales of some of the largest central control systems in this market including the City of Walnut, City of Irvine, La Dera Ranch, Los Flores to name a few. He was then promoted to General Sales Manager and served in that capacity managing a sales force of nearly 20 outside salesmen until recently when he was hired by ET Water, a smart controller manufacturer, to be their Regional Sales Manager and to help develop a distribution business for the company.